In a nutshell, the search engine optimization process involves the following three steps:

1. Crawling – This is a discovery process by which search engines send out bots looking out for content and code for each URL. Regardless of what the content is, it is found through links.

2. Indexing – Google is an index of websites on the internet. Hence after crawling, Search Engines process, store, and index information content they deem worthy and useful.

3. Ranking: Ranking refers to a website’s position on the search engine results page. Determining what each page is about and how it should rank for relevant queries in search engines.